Local market
New Braunfels
Texas
Bridge Point Business Brokers · TX
Selling a business in New Braunfels, Texas takes a Comal County file that still reads on a January Tuesday, after Guadalupe tube Saturdays and Schlitterbahn season are pulled out of the run rate, after an I-35 rooftop route already opens without the founder, and after San Antonio’s River Walk is left on its own page.
Two rivers, a weekday grid that kept growing after the tubes were stacked, and Resolute Health are the company. Wurstfest is a spike. A Fiesta multiple and an Austin campus multiple do not ride I-35 into this county.
Bridge Point Advisors works this market nationally. Nothing on this page is Texas river-use advice, short-term-rental advice, Comal County licensing advice, tax advice, or lending advice.
Guadalupe Saturdays and the I-35 weekday
The rivers and Schlitterbahn are the visitor engine. Hotels, restaurants, bars, and retail that only look good on a tube Saturday are seasonal files. Wurstfest is a spike. Gruene Hall weekends are overlay. A quiet January Tuesday and a September weekday after the park closes are the test. A San Antonio buyer who walked Seguin Avenue, photographed a tube stack on the Guadalupe, and priced a hotel as a cheaper River Walk box will meet a closed waterpark and empty Wurstfest tents. The room stack that looked like a company on a 100-degree Saturday is a seasonal file until January is in the year.
I-35 is the other engine. Comal County grew because San Antonio and Austin spill households onto this corridor. Construction, HVAC, and landscaping on New Braunfels, Canyon Lake, and the Garden Ridge edge are density: rooftops, HOAs, and a lead-tech wage that already competes with two metros. Recurring service beats a one-phase subdivision that filled because a builder ran hot, and it beats a one-summer short-term-rental cluster. A truck that says it covers the I-35 corridor, and the fleet is really one Seguin Avenue van, is a route. One short-term-rental cluster can still write a double-digit share of a cleaning-adjacent or landscaping book. Name it.
Resolute Health keeps medical demand that does not depend on a tube week. The provider bench is thinner than San Antonio’s Medical Center and thinner than Austin. Recruiting a replacement who will not take either metro is part of diligence. Landa Park, the historic downtown, and the Comal banks are Saturday texture. They help some rooms. They do not convert a rooftop HVAC book into a river company. The Comal, one of the shortest rivers in the country, and the Guadalupe are the visitor machine. They are not a multiple. Canyon Lake’s water-and-second-home overlay is a different rent from downtown New Braunfels. Flood and dam-release language belong in week one on the doors they actually touch.
Canyon Lake, Gruene, and the Schertz edge
Canyon Lake sits on this page. It shares this buyer pool. It does not share a Seguin Avenue rent or a Schlitterbahn Saturday. Gruene, Creekside, and the Garden Ridge and Schertz edge already send households into this pool. Some of that edge already looks toward San Antonio. Name which desk the book actually sits on. A Canyon Lake license is not a Seguin Avenue receipt. Bexar or Travis tickets, if the trucks already cross, sit on a second desk. Gruene is overlay on this labor pool. A hall Saturday and a Creekside weekday still get different underwriting. They do not share a waterpark rent.
New Braunfels is Comal County, two rivers, and a corridor weekday. San Antonio is the River Walk, Fiesta, and JBSA. Austin is the capitol and a campus stack. Waco is an I-35 and Baylor story. Houston weekend capital that priced this as a smaller Hill Country resort will skip the weekday rooftop grid. There is no River Walk, no Fiesta as the defining calendar, and no JBSA PCS file as the listing.
Buyers who already know a closed waterpark
Operators already in New Braunfels, Canyon Lake, or along the I-35 edge add a second van or a second night manager. They already know which rooms die in January and which rooftops still ring after Labor Day. A San Antonio hospitality buyer who wants water without River Walk rent still underwrites a Comal license and a January occupancy the way a local does. A Hill Country edge slide will not stand in for a Seguin Avenue week that includes a closed waterpark. An Austin buyer who treated New Braunfels as cheaper I-35 lifestyle will skip the river seasonality and the San Antonio leak.
Stay off the listing if the thesis is San Antonio without the downtown lease, Schlitterbahn as a company, or a tube-season trailing twelve that has not been split. Start from the sellers page and browse by industry. A confidential sale matters when one builder or one river lease is the account the county can guess. If the founder still works every tube Saturday at the desk, you are selling a job until a January manager is on the schedule.
How a Comal profit and loss gets priced
Most owner-operated Comal shops still price on seller’s discretionary earnings. That is the language for a Seguin Avenue dining room, a Canyon Lake HVAC route, a tube-season bar, and most landscaping books that still follow the founder. After a real manager wage, the range often sits around 2x to 3.5x SDE. With a lead already on the schedule, it often sits around 2.5x to 4.5x SDE. You add back owner pay. You do not treat a July Saturday as the year.
Adjusted EBITDA opens when a multi-site hospitality group or a multi-crew trade group already runs without the founder and the customer file is not one river season. Near a $10 million price, that conversation commonly lands around 3x to 6x. The band is directional, not a quote. Recurring rooftops beat a one-builder year or a single Wurstfest. The valuation guide is the framework. A valuation names a river hotel, a downtown room, a Canyon Lake rooftop route, or a clinic panel. Those four do not share a number.
A hotel or restaurant that already includes a January can open a stronger conversation than a room that only worked Schlitterbahn week. A Resolute-adjacent clinic is provider bench and recare. It is not a San Antonio Medical Center multiple. Earn-outs show up when one tube season, one short-term-rental cluster, or one builder is a double-digit share.
The SBA cap, a note, and cash for a week the park is closed
The SBA 7(a) program commonly caps a loan at $5 million. It shows up on documented neighborhood trades and clinics when a manager wage is already in the numbers. Tube-only hospitality usually needs a different capital conversation. This is not lending advice. See the SBA financing guide.
A seller note is common when the river-adjacent lease or the short-term-rental file is the long pole. Service it after a January manager is on the schedule.
Working capital is the cash, inventory, and receivables left so a normal month can make payroll and pay vendors. In Comal County the normal month is a January week that is not Wurstfest and not a 100-degree Saturday, unless you disclose those spikes. If the shop holds a summer bulge of tubes, linens, or landscape materials, disclose it. Do not make that bulge the cash the buyer must leave behind. A Guadalupe high-water week belongs in the year on the doors it actually touches.
What a two-river data room fails
Diligence here fails on a River Walk slide more often than on a tube photograph. Prepare with the sale-prep roadmap. Split river hospitality, downtown rooms, Canyon Lake trades, and clinic panels before anyone names a number. Pull monthly sales that include a January and a week that is not Wurstfest or a 100-degree Saturday. If one river season or one short-term-rental cluster is a double-digit share, name it. Texas contractor licenses, river-use facts, and any short-term-rental rules sit on their own calendar.
A buyer who only stood on the Guadalupe on a tube Saturday will misprice a Canyon Lake HVAC route and a Resolute panel before the park closes. Flood, dam-release, and a high-water week are operating facts. They are not a San Antonio Fiesta season.
A Seguin room, a Canyon Lake van, and a Gruene Saturday
Walk the hotel with January already in the file and Schlitterbahn week in its own column. Walk a Canyon Lake construction route as recurring rooftops and a wage that already knows an I-35 leak. Walk a Resolute panel as recare and a second provider path. Garden Ridge and Schertz invoices belong on the map if they exist. Some of those books already sit on a San Antonio desk. Name it. Landa Park helps a Saturday. It does not staff a September weekday after the park closes. The waterpark photograph is not the listing. A quiet January is the file.
How we list Comal County from Spring Hill
A tube-season week, a Wurstfest Saturday, and a canyon that is not the city
Garden Ridge, Schertz, and the Creekside edge share some buyers. They do not share a Seguin Avenue rent or a Gruene Hall Saturday. Canyon Lake is a second-home and recreation overlay. It is not the Guadalupe tube rent and not the Comal rent inside the city. I-35 minutes toward San Antonio or toward Austin are wage leaks. They are not a River Walk multiple and not a downtown Austin multiple. A Comal County license is not a New Braunfels receipt. A truck that says the corridor and staffs one Seguin Avenue crew is a coverage claim.
Schlitterbahn, Wurstfest, and a summer tube week can dominate a hospitality book. Pull them out before anyone treats July as the year. Landa Park is civic green. It is not a customer file. A restaurant that only clears because the founder knows every tube outfitter is personal goodwill. Resolute Health patients who already call in January are the medical asset. The bench is thinner than San Antonio and thinner than Austin. A second provider on the schedule is the asset. Flood language on the rivers, a tube-outfitter contract, and a festival vendor permit belong with counsel before a Saturday tour.
The cash left behind has to cover a January week when the rivers are cold and the festival grounds are empty. A tube-season bulge of deposits or inventory is not that cash. An earn-out can share the summer. It cannot import a San Antonio tourist multiple onto a Comal County trade. Waco and Houston stay separate. Say which river the book actually touches, and which month the note has to survive.
A cold week on the Comal and a tube week that is not the ask
Seguin Avenue in January is the occupancy a note has to service. The Guadalupe tube outfitters, Schlitterbahn’s season, and Wurstfest are real. They are also a minority of the calendar. Gruene and Gruene Hall can fill a Saturday that a Garden Ridge or Schertz trade never sees. Canyon Lake weekends leak some hospitality. They do not set the city rent. Resolute Health still runs a weekday schedule when the rivers are too cold for tubes. A second provider who already holds that schedule is the medical asset. A founder who is the only recare call is selling a job.
I-35 can leak wages toward San Antonio and toward Austin. Those leaks are a pay fact. They are not a River Walk multiple and not a permission to skip a Comal County license. Flood language on either river, a festival vendor permit, and a tube-season deposit schedule belong in the first folder. The cash the buyer leaves in the business has to pay rent and payroll in the quiet week. A July bulge of tubes, linens, or deposits is a spike to disclose, not the working-capital number. An earn-out can sit on the summer. The multiple has to survive the month the parks are closed. Bring that month, and say which of the two rivers the book actually touches.
Managed groups can use M&A advisory. Bridge Point treats New Braunfels as two rivers, Schlitterbahn overlay, and an I-35 weekday. The work runs from Spring Hill. Start with a valuation, your industry page, or contact. Call (352) 515-0226. Bring a January week and the tube-season share. That is the book.
Related industry pages
These are national listing pages — not a New Braunfels × service directory. Old city-and-industry URLs redirect here or to the industry page. The local underwriting is on this page.
Frequently Asked Questions
What does it take to sell a business in New Braunfels, Texas?
It takes a January Tuesday after Schlitterbahn closes, tube Saturdays and Wurstfest pulled out of the run rate, and an I-35 rooftop route that already opens without the founder. Resolute Health is the weekday medical book. A San Antonio River Walk multiple does not belong here, and an Austin campus multiple does not either.
Does Canyon Lake get its own Bridge Point page?
Canyon Lake sits here. A lake HVAC route and a Seguin Avenue hotel still get different underwriting. Gruene sits here as overlay. A hall Saturday and a Creekside weekday still get different rents. They do not share a waterpark rent.
Is New Braunfels cheaper San Antonio for a hotel multiple?
San Antonio is the River Walk, Fiesta, and JBSA. New Braunfels is Comal County rivers and an I-35 rooftop grid. Those occupancy charts do not travel. A closed waterpark in January is the test a tube-Saturday photograph will fail.
How should Schlitterbahn and Wurstfest show up in the profit and loss?
As visitor spikes. Compare a January Tuesday and a September weekday after the park closes. Tube Saturdays do not rebuild a trailing twelve. A short-term-rental cluster that is a double-digit share belongs on page one.
When does SBA financing fit a Comal County shop?
The SBA 7(a) program commonly caps a loan at $5 million. Documented rooftop trades and clinics with a modeled manager wage can fit. Tube-only hospitality usually needs a different capital conversation. This is not lending advice.
Is this Austin’s market because I-35 connects them?
The interstate is shared. The weekday product is not. Austin is the capitol and a campus stack. New Braunfels is rivers plus Comal rooftops. Waco’s Baylor story stays on its own page. Labor already leaks toward both San Antonio and Austin. That wage belongs in the first model.
Other researched markets
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Selling or buying in New Braunfels?
Bridge Point Business Brokers works this market from Spring Hill with the same confidential process we use nationwide. Call (352) 515-0226.
