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A managed-services shop sells on written MSAs, a PSA and RMM stack someone besides you can open Monday morning, and a bench that is not one senior engineer plus the founder’s cell phone. Buyers underwrite remaining term, auto-renew language, and whether monthly billing is true managed service or project work parked on a retainer. Helpdesk, security, cloud, and hardware resale are different margins. Mixing them into one number is how the book gets misread.
Vendor pass-through—Microsoft seats, security suites, circuits—has to be split from labor. A buyer will not treat license paper you merely invoice as if it were your delivery. Partner tiers and certifications matter if they can move to a successor entity. They do not if they live on your personal login.
Recurring contract dollars are judged on concentration, SLA credits, and whether a second person can clear the queue. A shop that looks busy can still be thin once you strip owner after-hours, one whale account, and a project pipeline that ends when the current SOWs do. Buyers want ticket volume, response history, and a customer list they can defend—not a story about “sticky relationships.”
Staff-augmentation seats and one-off migrations are backlog, not a book. If those dollars are most of last year, say so. We would rather show a smaller managed base than pretend a build-out year is the new normal.
Expect PSA exports, processor statements against invoicing, top-account contracts, and who holds admin on every tenant. Change-of-control clauses and customers who hired you personally show up late if you do not map them first. A short consulting period is normal. A deal that only works if you keep the on-call phone is not a transferred company yet.
If you are preparing to list, clean add-backs, name the people who can run a Saturday outage, and decide what you will do for the first weeks after close. Bridge Point can walk that pack before a buyer sees the client list.
Request a confidential consult or call (352) 515-0226. We will tell you whether a sale is realistic before you go to market.